Website operator

Hotel Sport

Landstrasse 95

7250 Klosters

Commercial register entry

CHE-281.332.263

Online marketing & marketing automation for the hotel industry

ADDITIVE GmbH

Game-changing hospitality marketing on autopilot

Industriezone 1/5 - Eurocenter

I - 39011 Lana

South Tyrol / Italy

Telephone: +39 0473 538800
Email: info@additive.eu

As a Hotel Marketing Agency , ADDITIVE supports renowned hotels with online marketing for hotels, hotel marketing automation and Marketing Software designed specifically for the hotel industry.

ADDITIVE focuses on transparent, measurable results, online marketing expertise in the hotel industry and innovative software solutions, particularly in the areas of Hotel Marketing Automation with ADDITIVE+ MARKETING AUTOMATION, Hotel Newsletter Software with ADDITIVE+ NEWSLETTER, and Hotel Voucher Software ADDITIVE+ GUTSCHEINE.

ADDITIVE always ensures that its new software and marketing solutions comply with data protection requirements and the GDPR. Further information can be found on this website under Data protection/Privacy.

Hotel Sport respects your privacy

Protecting your privacy when processing personal data, as well as the security of all business data, is important to us and is taken into account in our business processes. We process personal data collected when you visit our online services confidentially and only in accordance with legal requirements.

Therese Leuenberger

Host

General information on the collection, processing and use of personal data

Personal data is all information relating to an identified or identifiable natural person, such as names, addresses, telephone numbers or email addresses that reveal a person’s identity.

We collect, process and use personal data (including IP addresses) only where this is necessary to fulfil a contract or take pre-contractual steps, or where processing is necessary to protect our legitimate interests.

Contact details such as name, telephone number, email address, postal address and date of birth
Communication data such as your IP address, the MAC addresses of the devices you use, such as a smartphone or computer, and device and settings information
Purchase history data, such as purchase details, including information about the products or services purchased
Other personal data, such as credit card details, bank details and career history

Log files

Whenever you use the internet, your internet browser automatically transmits certain information, which we store in so-called log files.

We store log files for as long as necessary for their specified purposes, in order to identify faults and for security reasons (for example, to investigate attempted attacks). They are then deleted or anonymised. Log files that need to be retained as evidence are exempt from deletion until the incident in question has been fully resolved and may, in individual cases, be disclosed to law enforcement authorities. Storing log files serves our legitimate interest in ensuring that our website operates correctly and without disruption.

The following information is stored in the log files in particular:

IP address (Internet Protocol address) of the device used to access the online service;
Internet address of the website from which the online service was accessed (known as the source or referrer URL);
Name of the service provider through which the online service is accessed;
Name of the files or information accessed;
Date, time and duration of access;
Amount of data transferred;
Operating system and information about the internet browser used, including installed add-ons (for example, a password manager);
HTTP status code (for example, “Request successful” or “Requested file not found”).

User analytics

Analytics tools (such as Google Analytics) are used on the hotel-sport.ch website. The information collected about how the websites are used is stored on the tool providers’ servers.

Analytics tools enable us to collect and analyse data about how visitors use our website. This helps us determine when pages were accessed and from which regions.

Other data collected may include, for example, the names of files accessed, browsers used, features accessed or the time spent on the website.

Hotel Sport has a legitimate interest in the anonymised analysis of user behaviour in order to optimise both its online services and its advertising. If you are asked to give your consent in advance when visiting our website (for example, consent to the storage of cookies), processing is based on your consent, which you may withdraw at any time with effect for the future.

Detailed information about the analytics tools we use can be found in our Cookie Policy .

Disclosure of data

As a rule, we disclose your personal data to other controllers only where this is necessary to fulfil a contract, where we or the third party have an overriding legitimate interest in the disclosure, or where you have given your consent.

In addition, data may be disclosed to other controllers where we are required to do so by law or by an enforceable order issued by a public authority or court.

Service providers

We engage external service providers to carry out tasks such as marketing services, development operations, data hosting, dispatch and debugging. We select these providers carefully and monitor them regularly, particularly to ensure that they handle and protect the data stored with them appropriately. We require all service providers to maintain confidentiality and comply with legal requirements.

Disclosure to recipients outside the EEA

We may also disclose personal data to recipients based outside the EEA in so-called third countries. In such cases, before disclosing the data, we ensure that the recipient provides an adequate level of data protection through appropriate contractual agreements or, where necessary, that you have consented to the disclosure.

Information about data storage: storage locations and retention periods

Your data is stored primarily in Switzerland and Germany. Depending on the service providers involved, data is also stored in other EU countries and in the United States.

As a rule, we store your data for as long as necessary to provide our services and the associated services, or for as long as we have a legitimate interest in retaining it (for example, we may have a legitimate interest in postal marketing even after a contract has been fulfilled). We then delete your personal data, except for data that we are required to retain to fulfil legal obligations (for example, tax and commercial record-keeping requirements oblige us to retain documents such as contracts and invoices for a certain period).

Marketing tools

We use various tools for marketing activities. When these tools are used, your browser sometimes connects directly to the servers of the respective tools. This informs the relevant provider that your browser has accessed the corresponding page of our service. Log files, as described above, are also transmitted to the servers of the respective providers and may be stored there. The provider or its server may be located outside Switzerland, the EU or the EEA (for example, in the United States).

Data is exchanged via third-party cookies.

Further information on the purpose and scope of data collection, its further processing and use can be found in our Cookie Policy and in the relevant terms and conditions and privacy notices.

ADDITIVE+ LANDING PAGE – online marketing and landing pages

In addition to our website, we also operate optimised sales landing pages in the field of Online Hotel Marketing . To process your enquiry, booking, order, activation, registration or other form submission on such a landing page, and to store and retain your data, we use standard cloud services and CRM systems, as well as software from ADDITIVE GmbH, 39011 Lana (BZ), Italy (“ADDITIVE”), the Hotel Marketing Agency that supports us. The appropriate level of data protection is ensured by the data processing agreements concluded with the respective companies.

Our landing pages use features of Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics enables the analysis of how users use the website. The information generated about your user behaviour is transmitted to and stored on the provider’s servers.

Your IP address is collected but immediately anonymised (for example, by deleting the last 8 bits). This means that only an approximate location can be identified.
You can prevent Google from receiving data about your use of the online service and from processing this data by downloading and installing the browser plugin available at the following link: https://chrome.google.com/webstore/detail/google-analytics-opt-out/fllaojicojecljbmefodhfapmkghcbnh

ADDITIVE can access the data collected using Google Analytics. This data is used solely to analyse use of our websites and evaluate our marketing and sales activities.

Our websites and landing pages also use ADDITIVE features to track usage across channels, including use of our websites and marketing and sales activities such as landing pages, newsletters and social media accounts. Information about your visits to our websites and forms you submit is also transferred to ADDITIVE, so that we can evaluate and optimise our marketing and sales activities.

Data processing is carried out on the basis of the legal provisions of Article 6(1)(f) of the GDPR (legitimate interest).

Our legitimate interest under the GDPR is to improve our services and online presence by analysing how our website is used, as well as our sales and marketing activities.
In addition, our landing pages and website use remarketing features provided by Google Inc. (“Google”) and Meta Platforms Inc. (“Meta”). Information that you have visited this website is transmitted to Meta and Google. These features are used to show visitors to our landing pages interest-based adverts on Google’s advertising network or on the Facebook and Instagram social networks.

Data processing in connection with these remarketing features is carried out on the basis of the legal provisions of Article 6(1)(a) of the GDPR (consent).

When you visit our landing pages, a banner informs you that cookies are used for these remarketing features. You only consent to their use by clicking the corresponding button to confirm. You can withdraw your consent at any time by opening the cookie information page on the relevant landing page and rejecting the use of cookies in the banner that appears.

ADDITIVE+ MARKETING AUTOMATION – direct marketing

To strengthen customer loyalty and sell services and additional services, we use Hotel Marketing Automation Software from ADDITIVE GmbH, 39011 Lana (BZ), Italy (“ADDITIVE”), in the field of Marketing and Sales Automation for Hotels . Data that we collect and process in connection with your enquiry, booking, order, activation, registration or other form submission on the website is analysed and used to send you automated offers for services and additional services through ADDITIVE+ MARKETING AUTOMATION. The appropriate level of data protection is ensured by the data processing agreement concluded.

You can object to the use of your data for this purpose at any time by using the unsubscribe link in the relevant message.

Data processing is carried out on the basis of the legal provisions of Article 6(1)(f) of the GDPR (legitimate interest).

Our legitimate interests under the GDPR are to avoid disadvantages compared with our competitors, improve awareness of our brand and maximise our commercial success by making the best possible sales use of the contacts we have gained.

ADDITIVE+ NEWSLETTER

You can subscribe to our newsletter via our website. To do so, we need your email address and your confirmation that you agree to receive the Hotel Newsletter via ADDITIVE GmbH, our provider in the field of Hotel Email Marketing .

To provide you with relevant information, we also collect and process details you choose to provide about your areas of interest, name, date of birth and region or country of origin via our Newsletter System .

Once you have subscribed to the newsletter, we will send you a confirmation email with a link to confirm your subscription.

You can unsubscribe from the newsletter at any time using the unsubscribe link in the relevant newsletter.

We use software from ADDITIVE GmbH, 39011 Lana (BZ), Italy (“ADDITIVE”) to process your subscription, deliver the newsletter to your email address and track opens and clicks. To ensure secure delivery of the newsletter, ADDITIVE uses the mailing service “Sinch Mailjet”, Paris, France. These services and systems process and store at least some of your data outside the EU or EEA. The appropriate level of data protection is ensured by the data processing agreement concluded.

Security

Our employees and the service providers we engage are required to maintain confidentiality and comply with the provisions of the applicable data protection laws.

We take all necessary technical and organisational measures to ensure an appropriate level of protection and to safeguard the data we manage, in particular against the risks of accidental or unlawful destruction, manipulation, loss, alteration, unauthorised disclosure or unauthorised access.

Your rights

To exercise your rights, please use the details in the “Contact details” section. Please ensure that we can clearly identify you.

Right to information and access

You have the right to obtain information from us about how your data is processed. To do so, you may exercise your right of access to the personal data we process about you.

Your data will be made available to you within 20 working days of receiving your request.

Right to rectification and erasure

You may ask us to correct inaccurate data. Where the legal requirements are met, you may also ask us to complete or erase your data.

Please contact us in writing or by telephone to request the erasure of your data. Our contact details are available under Contact on this page.

This does not apply to data required for billing and accounting purposes or subject to statutory retention requirements.

Your data will be erased within 20 working days of receiving your request.

Data portability

Where the legal requirements are met, you may request that data you have provided to us be supplied in a structured, commonly used and machine-readable format or, where technically feasible, transmitted to a third party.

Right to object

Objecting to direct marketing

You may also object at any time to the processing of your personal data for advertising purposes (“objection to advertising”). Please note that, for organisational reasons, there may be some overlap between your objection and the use of your data as part of a campaign that is already under way.

Objecting to data processing based on the legal ground of “legitimate interest”

You also have the right to object at any time to our processing of your data where it is based on the legal ground of “legitimate interest”. We will then stop processing your data, unless we can demonstrate, in accordance with legal requirements, compelling legitimate grounds for continued processing that override your rights.

Withdrawal of consent

If you have given us your consent to process your data, you may withdraw it at any time with effect for the future. This does not affect the lawfulness of the processing of your data up to the point of withdrawal.

Legal Notice